Logo & mini-brand pack
What is the difference between a logo and a brand identity?
A logo is one part of a brand identity. Small businesses also need practical choices for colour, typography and file use.
£295 one-off
A logo is a starting point
A logo gives a business a recognisable mark. Brand identity adds the supporting visual choices around it, including typography, colour and how the mark is used.
A practical mini-brand pack
The Phillips Digital £295 logo and mini-brand pack includes core logo files, colour choices and type choices. It gives a business a useful foundation for its website and everyday marketing materials.
Think about real use cases
Before design begins, identify where the logo needs to work: website header, profile image, social graphic, signage or print. This is a focused starting identity, not a full brand strategy or unlimited collateral. Extensive research, naming, packaging and campaign assets can be scoped separately.