Featured · Website costs
A free website? Read the monthly bit first.
Understand the ongoing costs, ownership terms and cancellation conditions behind some website offers, and compare them with a standalone build.
Read the articleThe Phillips Digital journal
Practical ideas on websites, content and creative work for independent businesses. Clear advice you can put to use, without the noise.
Featured · Website costs
Understand the ongoing costs, ownership terms and cancellation conditions behind some website offers, and compare them with a standalone build.
Read the articleIdeas, checklists and useful ways to make your next digital decision.

A practical local SEO checklist for small businesses: useful service pages, accurate business details, genuine reviews and a clear route to enquiry.

Compare small business website quotes by scope, recurring costs, ownership and handover. A practical UK guide to understanding what you are paying for.

Build a practical social media marketing plan with three purposeful weekly posts, clear calls to action and a simple review of enquiries and results.

A practical framework for developing relevant ideas for your blog and social channels.

See how your website, enquiries, bookings and content can work together to make the customer journey clearer.

A practical checklist for ownership, account access, customer journeys and a useful handover.

A website should make it easy for the right customer to understand what you offer and what to do next.

Consistency is easier when each post has a purpose, a clear message and a place in a wider plan.

When a website, blog and social channels support the same message, customers can move from discovery to a useful next step.

A useful design asset is made for its actual job and format. Posters, social graphics and cover images each need a layout suited to where people see them.

A logo is one part of a brand identity. Small businesses also need practical choices for colour, typography and file use.

Motion can make a logo reveal, title or social clip feel more distinctive. Strong short animations are built around one message and format.

A joined-up set of digital and visual assets can make it easier to explain a new business from day one.

Daily publishing is a substantial commitment. It works best when the business has useful topics and the capacity to review content.

Compare a business website with social media and see how to build a simple, useful online home for your customers.
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