Social content

What consistent social media management really involves

Consistency is easier when each post has a purpose, a clear message and a place in a wider plan.

£150 per month

A designed social media grid and content calendar displayed on a phone beside brand colour swatches.

Give each post a clear purpose

A social schedule can introduce a service, answer a common question, share a useful tip or show how a project works. A mix of formats keeps the feed from repeating the same sales message and gives customers more ways to understand the business.

Keep the brand recognisable

A consistent visual system connects posts through considered type, colours, image choices and layouts. It should still leave room for different subjects and creative treatments so the feed feels coherent without every post looking identical.

What the monthly service includes

Phillips Digital's social content service is £150 per month for businesses with an existing website. It includes twelve original posts each month, published across three social channels, with captions and branded graphics, monthly approval and scheduling, plus a short performance report. Results vary by audience, offer and platform, so reporting should guide decisions rather than promise outcomes.

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